• Friday was the last day of Jeff Bezos in India for his recent Indian tour

  • Bezos visited a local Kirana Store in Mumbai

  • Amazon partners with thousands of Kirana stores

E-Commerce giant Amazon CEO, Jeff Bezos was on a three-day visit in India and Friday was his last day of India tour. Yesterday, he announced on Twitter that he has partners with thousands of local retailers; kirana stores in India.

He also visited an kirana store in Mumbai where he also delivered a package. He also mentioned that these local stores will work as a delivery point for Amazon.

The development comes after the minister of commerce Piyush Goyal has emphasised on propping up India’s kirana stores through partnerships with ecommerce marketplaces and platforms. In a meeting held in November 2019, Goyal had a meeting with Amazon, where it had reportedly urged the company to include kirana stores in their business model.

Around the same time, even the department for the promotion of industry and internal trade (DPIIT) had reportedly written to ecommerce firms, seeking their suggestions on how small retailers and neighbourhood stores can be included in the sector. The government was reported to be in the process of coming up with policies proposing for such a partnership.

Over the last one year, several online marketplaces have started realising the strategic advantages in partnering with such neighbourhood or kirana stores. Partnering with Kirana stores has become a new trend for both retail and digital platforms such as Myntra, Walmart, Flipkart, Reliance, Grofers and Bigbasket.

Reliance Retail and Myntra have also on-boarded kirana stores to act as delivery partners to help with hyperlocal deliveries. In addition, the stores will also act as pick-up points for deliveries.

For grocery delivery platforms like Grofers and BigBasket, the aim to onboard kirana stores is slightly different. With these partnerships, ecommerce platforms want to ensure faster delivery of fresh products. This will not compromise the quality and will further generate business for the neighbourhood stores.